About Us

Founded in 2016, Circadian Optics is a Minneapolis-based company that creates bright light therapy lamps designed to mimic natural daylight. The company gained national attention after appearing on ABC’s Shark Tank, where it received multiple offers from the Sharks.

With a mission to help people "Turn on Your Day," Circadian Optics emphasizes the importance of getting light at the right time to support your circadian rhythm, improve mood, boost energy, and regulate sleep—especially during the darker winter months.

The company’s lamps have earned more than 10,000 five-star reviews online and have been featured in major publications such as The Wall Street Journal, CNN, Inc., Architectural Digest, Bustle, Forbes, Vogue, and more.